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Research papers

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Authors: Brinda Mathew, Kalle Backlund, Svetlana Kosoleva
Companies: Nepa Sweden, Ikea
September 23, 2022
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Citation

Mathew, Backlund and Kosoleva (2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today


Videos
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Citation

(2022a, September 23). Delivering Inclusion in Research . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/delivering-inclusion-in-research-


Videos
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Citation

(2022a, September 23). Panel Discussion: Agile Insight Transformation. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/panel-discussion-agile-insight-transformation


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Videos
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Citation

(2022a, September 23). Freedom to Publish: Who?s Afraid of Opinion Polls?. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/freedom-to-publish-who-s-afraid-of-opinion-polls-


Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-12013


Research papers

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

Wilding-Brown, Casey and Ratcliff (2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/freeze-fraudster-


Videos
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Citation

(2022a, September 23). Keynote: Lessons from the Pandora Papers. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/keynote-lessons-from-the-pandora-papers